Small Business Ecommerce: How to Go Digital in a Big Market
In this article, you'll learn more about the expanding digital marketplace and how SMBs can leverage it to reach a global audience. For additional information, please reach out to VISUAL AV LLC.
Why is ecommerce important for small businesses?
Ecommerce is essential for small businesses as it allows them to reach new customers and compete in a market increasingly dominated by online sales. With online sales projected to account for 22% of global retail sales by 2023, having an ecommerce component is no longer optional. It enables businesses to meet customer demands for convenience and accessibility, ultimately enhancing their competitive edge.
What are the key features to look for in an ecommerce platform?
When choosing an ecommerce platform, small businesses should evaluate several key features, including pricing and hidden fees, security measures, and built-in analytics tools. It's important to find a platform that offers a balance of affordability and functionality, ensuring it can handle sensitive customer data securely while providing insights into customer behavior to inform marketing strategies.
How can ecommerce improve customer experience?
An online store significantly improves customer experience by providing the convenience of 24/7 shopping from anywhere. This flexibility saves customers time and eliminates the hassle of in-person shopping. Additionally, ecommerce platforms can offer features like personalized recommendations and easy returns, which help build trust and encourage repeat purchases, ultimately enhancing the overall shopping journey.
Small Business Ecommerce: How to Go Digital in a Big Market
published by VISUAL AV LLC
Visual AV is a certified Small Business Enterprise (SBE), minority owned technology company specializing in providing innovative solutions that help our customers collaborate more effectively. Visual AV sells Audio / Video and IT Equipment that is used in classrooms, meeting rooms, boardrooms and other locations in K-12 and Higher Education institutions, corporate offices, and government agencies.
Our large Interactive Displays are classroom ready and can be written on with digital ink. These interactive displays allow the user to create digital lessons and lesson activities that can be easily reused and shared with students, teachers, and school administrators. This improves efficiency, saving time and resources. Similarly, corporate businesses can use our interactive displays to brainstorm ideas within their local office or around the globe by using our collaboration software, reducing time, travel, and overhead costs.
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